Management Team

The Isotrak executive team

Gavin Whichello - CEO

After leaving the academic world in 1980, where he was a senior lecturer in Computer Science, Gavin founded Training International which became the UK’s largest PC training company - floating on the London Stock Exchange in 1987.

Since then Whichello has held a series of executive roles at both public and private technology companies on both sides of the Atlantic including Ashton-Tate (dBase), Ansa (Paradox), P&P Micro Computers Plc, Norton (Norton Utilities), Borland (Turbo Basic, Quattro Pro) Gupta (SQL Base & SQL Windows) and Winmail, Europe’s leading messaging company of which he was co-founder. More recently he has funded fast growth technology companies and taken executive roles to aid those companies in the early stages of development prior to public offering.

Craig Sears-Black - Sales & Marketing Director

Craig studied Electrical & Electronic Engineering, and started his career in Engineering. Following a move into sales and marketing, Craig spent 12 years working in senior management positions at first Olivetti and then Apple Computer in Europe and USA. Craig has worked with Isotrak since 1997, which he joined to set up the commercial part of the organisation, including the sales, marketing and project management functions. In addition to managing the marketing function, Craig has responsibility for the management of customer relationships at Isotrak.

Brad Cooper – Research & Design Director

After studying for a degree in Civil Engineering, Brad joined NFC as a trainee Systems Analyst in 1981, and subsequently worked on a number of projects within the operating divisions. He has 18 years’ experience in systems development at NFC including working on the Transit Control System—which tracked over 14 million packages a year through the distribution network for Marks and Spencer—and the Multi-User Warehouse System, which stores and dispatches goods. Brad conceived the initial Isotrak product, managing the technical development of the business, and now runs the Research and Development function of Isotrak.

Gerald Smith - Technology Director

After obtaining a B.Sc from the University of Wales, Gerald has worked in IT for over 25 years. He has been responsible for delivering high quality software solutions into logistics, asset management, financial services, government and retail sectors, working both internally and externally on change programs for a variety of Blue Chip organisations including IBM, RAC, Granada and HFC Bank. His roles have progressed from project management, consultancy and system management through to Director of Development, but in all cases he has deployed multi-disciplinary teams in direct response to fast-paced and sophisticated business demands. Gerald has joined Isotrak to head up the technology division within Isotrak.

Greville Coe - Commercial Director

Greville studied Accountancy at Kent University before qualifying as a Chartered Accountant in 1997. He had 7 years experience auditing Blue Chip companies, including 3 years with Ernst & Young. Greville joined Isotrak in 2000 as Finance Manager and has also managed the Customer Services function. He is now responsible for the Commercial function within the business.